Marketing

Target Groups

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It was the combination of the various study modules that was my greatest motivation for taking the “Hagen Management Studies” master’s program. This combination perfectly embodies my vision of a comprehensive approach to diverse management tasks. But it wasn’t just down to the content. It was also the way the course was structured that convinced me that my decision was right. To sum up, I can heartily recommend taking up this course if you want to be fully prepared for present and future management tasks.

Michael Hombach, Senior Design & Project Engineer, Kautex Maschinenbau GmbH

Photo: Private

My master’s degree at the FernUniversität in Hagen has really helped me to realize my dreams. It was the one thing that allowed me to get a position at McKinsey. If you want to realize your professional dreams, the “Hagen Management Studies” masters program is the key to success.

Vasilena Krastanova, McKinsey

Career Prospects

Useful Information

• Information on studying

  Admission requirements

  Master’s programs:

  A recognized university degree with at least 180 ECTS credits (regardless of the subject area) and at least one year of postgraduate professional experience; for the compact 3-semester master’s degree with 60 ECTS credits, you must be able to demonstrate at least three years of postgraduate professional experience related to management.

  Certificate programs:

  A recognized university degree or completed training with at least three years of professional experience or other qualifications.

  Qualifications

  Master’s program:

  Master of Arts (M.A.)

  Certificate program:

  University certificate and institute certificate

  You can transfer credits you have earned in the certificate programs to a master’s degree program, provided that you meet the formal admission requirements for enrollment in the master’s degree program and have completed the corresponding modules.

  Course content and organization

  The course has a modular structure and comprises a varying number of modules taken from six subjects, depending on the course taken. The modules are structured according to the blended learning concept. Module components are didactically prepared study texts and/or readers, (online) seminars or equivalent, home-written papers and written examinations and, in the module “specialist report,” a written term paper with presentation. In addition, the master’s program includes a final module with a written master’s thesis. The modules will be offered from summer semester 2023 for the following management-related subjects:

  Subject 1: Strategic and International Management
  Subject 2: Organization and Leadership
  Subject 3: Networked Entrepreneurial Thinking and Business Simulation
  Subject 4: Marketing and Market-oriented Corporate Management
  Subject 5: Information and Knowledge Management
  Subject 6: Corporate Management and Controlling

  You are required to take selected modules on these six subjects in the core curriculum. The modules to be taken (with options) depend on the degree program.

  The subject-specific modules of the “Marketing” degree program are:

  • Strategic Marketing Planning
  • Price Management
  • Digital Marketing

  These can also be taken as part of a specialization course leading to a university certificate.

  In addition to the subject-specific management skills taught, the study programs aim to improve the key qualifications required in practice. Students report – often during their studies – that the “Hagen Management Studies” program served as a door opener for the positions they aspired to.

  Teaching Staff

  Subject 1: Prof. Dr. Ewald Scherm
  Subject 2: Prof. Dr. Jürgen Weibler
  Subject 3: Prof. Dr. Stephan Meyering
  Subject 4: Prof. Dr. Rainer Olbrich
  Subject 5: Prof. Dr. Stefan Smolnik
  Subject 6: Prof. Dr. Jörn Littkemann

• Registration and enrollment

  Registration takes place via the Hagen Institute for Management Studies at the FernUniversität in Hagen.
  Students are enrolled as continuing education students at the FernUniversität in Hagen.
  Request non-binding information material and registration/enrollment documents (in German):

  • Information brochure
  • Registration documents

• Similar degree programs

  Continuing education programs in the “Hagen Management Studies” program:

  • General Management (M.Sc.)
  • Corporate Accounting (M.A.)
  • Digital Transformation (M.A.)
  • Human Resource Management (M.A.)
  • International Management (M.A.)
  • Leadership (M.A.)
  • Management Accounting (M.A.)
  • Marketing (M.A.)
  • Psychological Group Management (M.A.)

  If you change to another “Hagen Management Studies” program any credits you have achieved or exams you have passed can be accredited towards the new course.

  The special didactic concept of the “Hagen Management Studies” program and its various courses enables students to study in stages, each with intermediate qualifications.

• The benefits of distance learning

  The FernUniversität in Hagen is the only state distance-learning university in the German-speaking world and has over 50 years of experience in part-time distance learning. The Hagen master’s degree program in Management offers you the following benefits:

  • Studying at Germany’s No. 1 distance-learning university.
  • Flexible time- and location-independent part-time study courses you can take alongside your job.
  • A good balance between work, family and studies.
  • Demand-oriented, professionally applicable degree programs.
  • Practice-oriented and theory-based studies.
  • Didactically optimized study materials.
  • You will acquire sound management skills at university level.
  • Excellent teaching from experienced university professors.
  • Individual support.
  • You can obtain an academic master’s degree in an accredited degree program.

Photo: Hardy Welsch

Student Advice Service

Dr. Claudia Thielmann-Holzmayer

Email: hims

Phone: +49 2331 987-4564