Veröffentlichung

Titel:

Bayer Healthcare Delivers a Dose of Reality for Cloud Payoff Mantras in Multinationals.

AutorInnen:

Till Winkler
Alexander Benlian
Marc Piper
Henry Hirsch

Kategorie:

Arbeitspapiere

erschienen in:

MIS Quarterly Executive 2014

Abstract:

“Cloud services provide high cost advantages” is one of several often-quoted assertions (called mantras in this article) about payoffs from cloud computing. These mantras, however, have their origins in the experiences of small and mid-size companies, but, as the case of Bayer HealthCare’s cloud-based CRM rollout program shows, may not always be true for large multinational companies. To ensure payoffs from the cloud, multinationals must adopt strategies for coping with the inhibitors identified in this article.

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