Veröffentlichung

Titel:

Virtual Temptation: Fear of Missing Out, Protection Motivation and their Joint Impact on Loot Box Behavior

AutorInnen:

Florian Wetterling
Sophie Kniepkamp
Markus Nöltner
Julia Krönung

Kategorie:

Beiträge in referierten Konferenzbänden

erschienen in:

Proceedings of the 19th International Conference on Wirtschaftsinformatik (Wirtschaftsinformatik 2024 Proceedings), 16-19 September, Würzburg.

Abstract:

In today’s video gaming landscape, loot boxes are a common feature that allows gamers to enhance their gaming experience with special items or characters. By purchasing loot boxes, gamers can receive advantages in the game, through items that have objectively better properties. This study explores the mechanisms behind the loot box purchase intention in multiplayer games by conceptualizing a framework based on the social fear of missing out and factors from
the Protection-Motivation Theory. Data collected from 205 gamers of multiplayer games was analyzed using ordinary least squares multiple regression . The findings reveal that social fear of missing out and protection motivation contribute to gamers’ intentions to purchase loot boxes. These results highlight the validity of concerns regarding loot boxes, as social and individual, game-related factors can influence purchase behavior, warranting further investigation.

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