Publikation

Titel:

Return on Investment in Social Media – Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations

AutorInnen:

Kaske, Fabian
Kügler, Maurice
Smolnik, Stefan

Kategorie:

Beiträge in referierten Konferenzbänden

erschienen in:

Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS-45), 4-7 Januar, Maui, Hawaii, USA, 2012, 10 Seiten, online. {Link}