Dr. Natalia Rogova
Photo: Private
Email: natalia.rogova
Phone: +49 2331 987-2532
Office hours: by prior appointment
Room: A124, building 7
Module Tutor: 31561
Social Media: LinkedIn Google Scholar Research Gate
Curriculum Vitae
| 11/2018 - 02/2024 | PhD (Dr.rer.pol.) in Marketing and Consumer Behavior Chair of Innovation and Creativity Catholic University Eichstätt-Ingolstadt |
| 09/2016 - 06/2018 | M.Sc., Technology-oriented Management TU Braunschweig |
| 09/2016 - 06/2018 | Master of Management, International Business Administration Saint-Petersburg State University of Economics |
| 09/2012 - 06/2016 | Bachelor of Management, International Management Saint-Petersburg State University of Economics |
| Professional Experience | |
| Since 12/2023 | Research Assistant Douglas Endowed Chair of Service Management FernUniversität in Hagen (Germany) |
| 11/2018 - 11/2023 | Research Assistant Chair of Innovation and Creativity Catholic University Eichstätt-Ingolstadt |
| 05/2018 - 09/2018 | Reporting and Market Research Intern Volkswagen AG |
| 07/2017 - 09/2017 | Marketing Research Intern EPSI Russia |
Research Interests
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Consumer Behavior
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Consumer Identity, including Gender and Stigmatized Consumers
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Discrimination of Consumers in Services
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Quantitative Methods
Publications
Publications in peer-reviewed journals
- Rogova, N., & Matta, S. (2023). The role of identity in digital consumer behavior: a conceptual model and research propositions based on gender. AMS Review, 13(1-2), 55-70.
- Matta, S., Rogova, N., & Luna-Cortés, G. (2022). Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance. Personality and individual differences, 186, 111352.
Conference proceedings
- “Why are Complaints from Some Consumers Taken More Seriously than Those from Others? Gender Discrimination in Service Recovery Response: The Role of Employees' Age,” Natalia Rogova and Shashi Matta. Frontiers in Service, Maastricht, The Netherlands, June 2023.
- “Why Are Complaints from Some Consumers Taken More Seriously Than Those from Others? Detecting and Mitigating Gender Discrimination in Service Recovery Response,” Natalia Rogova and Shashi Matta. EMAC Doctoral Colloquium, Odense, Denmark, May 2023.
- “Why are Complaints from Some Consumers Taken More Seriously than Those from Others? Gender Discrimination in Service Recovery Response: The Role of Employees' Age,” Natalia Rogova and Shashi Matta. EMAC Annual Conference, Odense, Denmark, May 2023.
- “A Conceptual Model of Gender Identity in Digital Consumer Behavior: A Self-Categorization and Identity Signaling Approach,” Natalia Rogova and Shashi Matta, in a HigherEd SIG Special Session, “Doctoral Student Research on The Future Trends in Consumer Behavior.” AMA Winter Academic Conference, Las Vegas, NV, USA, February 2022.
- “Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” Shashi Matta, Grazia Pia Palmiotti, and Natalia Rogova, in a Special Session, “Money Matters: Consumer Financial Well-being through a Marketing Lens.” AMA Winter Academic Conference, San Diego, CA, USA, February 2020.
- “Pink, Blue, and Green: Enhancing Preferences for Eco-Friendly Products Among Men,” Natalia Rogova and Shashi Matta. Social & Innovation Marketing Workshop, Toulouse Business School, France, November 2019.
- “The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” Shashi Matta, Grazia Pia Palmiotti, and Natalia Rogova. Frontiers in Service Conference, Singapore, July 2019.
Awards
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2023 Add-on Fellowship for Interdisciplinary Economics and Interdisciplinary Business Administration, Joachim Herz Stiftung
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2022 ACR/Sheth Foundation Dissertation Awards, Honorable Mention (Paper: Gender Discrimination of Consumers in Service Recovery Response)
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2020 AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles, Runner-Up (Paper: The Role of Identity in Digital Consumer Behavior: A Conceptual Model and Research Propositions Based on Gender)
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DAAD Stipendium (October 2017, June 2018)
