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The final event of the seminar ‘Touchpoints versus Clickpoints’ took place on campus in Hagen
[11.07.2024]The final event of the seminar ‘Touchpoints versus Clickpoints’ took place at the B*IMA Chair. The participants met on campus – for many of them, it was their first time visiting the FernUniversität in Hagen.
The seminar offered students the opportunity to learn quantitative and qualitative research methods and apply them to a current issue in the context of omnichannel service experiences.
The day was marked by lively discussions and provided a chance to get to know each other in person and make new connections.
A big thank you to everyone who contributed to the success of the day!
Insights into the seminar can be found on our LinkedIn page:
